In this blog, we discuss the importance of your business’s Facebook page and the best strategies for optimising your page to meet the social media goals of your business!.
Not all social media platforms are created the same, so keep reading to learn about optimising specifically for Facebook.
Create a custom username
One of the most effective ways to make sure users can easily search for and find your business on Facebook is to create a username that is unique to your business.
Making a custom username and URL distinguishes your business from others, which may have a similar name or display in search results with your business.
Include a Call To Action
Facebook offers business pages the option to include a call-to-action (CTA), which is located below a page’s cover photo.
This call-to-action should be centred around the goals and strategy of your business, so Facebook offers multiple CTA options, such as:
Book with you
Shop with you or make a donation
Learn more about your business
Following this should be a no-brainer for your business. CTAs give Facebook followers and users a direct link to interact with your business in the way that you see most valuable.
Including a call-to-action is a simple and effective way to optimise your Facebook page for followers to take action!
Getting reviews for your business is great!
Reviews build credibility and help to boost your search ranking in many cases. Facebook is a powerful platform for gaining those online reviews, but don’t make simply getting customer reviews your strategy.
Instead, focus on engaging with reviews. Consider this a part of your customer service. Responding to reviews, either by thanking a user for a positive review or by helping to resolve issues with an unhappy customer builds an additional level of credibility for your business on Facebook.
Take reviews, even the bad kind, as an opportunity to show off your dedication to customer service and to make sure every customer’s experience is treated helpfully and with respect.
Add accurate business information
Facebook gives users with business pages the opportunity to update information in their page tabs and to add additional tabs for more extensive business information.
What are these business tabs exactly?
Well, they are the sections featured below your business name. Usually, these tabs include Home, About, Posts, Videos and more. To expand on this information, Facebook offers the option to include supplementary tabs such as Offers, Shop and Services.
With these expanded features, your business can inform users about the services you offer customers and promotions and deals that are currently running, for example.
Stay up-to-date and extensive with the business information that you provide to users on Facebook, you and your potential future customers will be glad you did!
Now that you’re on the right track for setting up your fully optimised Facebook business page, it's important to focus on the strategy behind using this social media platform.
If you aren’t sure where to start, click here to learn about the social media services that Digital Mantra has to offer as your business starts down the path toward social media success!